Rai Pubblicità announces sponsors and events for Sanremo Festival's "Tra palco e città" initiative

Rai Pubblicità presented the calendar of events for the new edition of the "Tra palco e città" project and other partner publishers at a gathering that included Sanremo Mayor Alessandro Mager, Tourism Assessor Alessandro Sindoni, National Museums of Liguria Director Alessandra Guerrini, Forte Santa Tecla Director Alberto Parodi, Rai Pubblicità Administrator Luca Poggi, and Rai Pubblicità Brand Integration Director Marco Tamiazzo.

The concessionarie announced the complete roster of brand partners joining the initiative alongside Italy's most anticipated music event. Costa Crociere, Eni with Enilive and Plenitude, Suzuki, and TIM renewed their presence on the Riviera as Main Partners. Generali and Cioccolato Novi confirmed their participation as Partners. Air Wick, Eurospin, L'Oréal Paris, and Rowenta were introduced as new additions to this edition. Aperol and Immobiliare.it also linked their activities to the festival through territorial initiatives.

The "Tra palco e città" project features new locations and expanded sponsorship support compared to previous years. The event structure brings together multiple brand partners across various sectors, including cruise lines, energy companies, automotive manufacturers, telecommunications providers, insurance firms, consumer goods, and real estate services.